5 Common SEO Mistakes – And How To Avoid Them Common SEO Mistakes are, well, common. To quote the late, great, Winston Churchhill, Search Engine Optimization is “a riddle, wrapped in a mystery, inside an enigma.”… Okay, so maybe he wasn’t talking about SEO when he said that, he was talking about Russia’s intentions in 1939, but still, I’m pretty confident that if he were alive today and involved in the SEO world, he’d repurpose his words to describe how we all feel deep down inside. SEO is a constantly evolving game......

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